20 product angles
- 20 micro-persona territories
- One hook per angle
- Research signals
- Ranked top five
A Nik Sharma creative tool · $2 one time
Your product has
more than one
reason to matter.
Drop in a URL. Get 20 specific micro-personas, pain points, and usage moments your creative team can actually test.
Person+Specific moment+Product relevance
The difference
Too broadMoms
A demographic is not an angle.
→
Specific enough to testMoms whose picky eaters avoid most vegetables.
Now you have a person, a tension, and a reason your product might matter.
Try the engine
Start with a product.
No URL yet? Load a sample description and see how the input works.
The angle model
Not headlines.
Creative territories.
The output is designed for the way Meta works now. Pick a micro-persona, pain point, function, or usage moment. Then build multiple creative formats around the same underlying reason to care.
- 01Read the product
Extract what it does, how it is used, and what the brand can credibly claim.
- 02Find the customer moments
Separate broad benefits from specific people, situations, tensions, and jobs.
- 03Score the territories
Rank specificity, recognition, product fit, evidence, and creative range.
- 04Build the packs
Take the winners into UGC, statics, testimonials, animation, advertorials, and creators.
Simple pricing
$2 finds the angles.
$5 builds the plan.
The testing plan
- Five hooks per winner
- Creator archetypes
- Six formats per angle
- Proof checklist
Stop varying the format